Privacy Policy

Amex Associates Ltd is committed to protecting the privacy of any information we may collect from our online visitors. 

The following describes the way we handle information gained about you from your visit to our website in accordance with applicable rules on protection of personal data, including the EU General Data Protection Regulation no. 679/1016 (“GDPR”).

This policy applies to the website, and all other websites and online services offered by or on behalf of Amex Associates Ltd if reference is made to this policy.

Your personal data

What information do we collect and why?

Amex Associates Ltd collects the following personal data about our online visitors.

1) name, e-mail address and other identification details (contact information) when voluntarily provided by an online visitor

2) user behavior tracking through the use of cookies

Your contact information will be used for the direct purpose requested by you such as e-mail notification or visitor feedback.

User behavior tracking is carried out to improve our website and the marketing of our products. See further description below under “Cookies” and in the separate “Cookie Policy”.

The legal basis for such processing of your personal data under GDPR is our legitimate interest in maintaining and improving our online content, cf. GDPR article 6, 1 (f) and/or your consent, if you have provided a such, cf. GDPR article 6, 1 (a).

Your personal information will be retained for as long as it is relevant to fulfil the purpose for which it has been registered. We have implemented technical and organizational measures to keep it safe.

Transfers of data

Your personal information may also be disclosed to service providers, data processors or other business partners, who assist Amex Associates Ltd and work under our instructions.
In some cases, we will be transferring personal data to countries outside the EU/EEA. Such transfers will only take place for the specific purposes mentioned above under the section “What information do we collect and why?”. We will ensure that appropriate safeguards are in place for such transfer. You may obtain a copy of the contract/agreement template by contacting us at

Your rights

If we process personal data about you, you have certain data protection rights:

You have the right to request access to and rectification or erasure of your personal data.

  • You also have the right to object to the processing of your personal data and to have the processing of your personal data restricted.
  • In particular, you have an unconditional right to object to the processing of your personal data for direct marketing purposes.
  • If processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing carried out before you withdrew your consent. You may withdraw your consent by contacting us at
  • You may always lodge a complaint with a data protection supervisory authority, e.g. The Danish Data Protection Agency (“Datatilsynet”).

There may be conditions or limitations on these rights. You can take steps to exercise your rights by contacting us at


Amex Associates Ltd automatically tracks how the content provided is used. This tracking allows us to gain a better understanding of potential areas for improvement so as to continually improve the relevance of and accessibility to the content we provide.

To this end Amex Associates Ltd may at times deposit certain pieces of information called “cookies” on a visitor’s computer. These cookies allow a more detailed level of tracking to fine-tune our usage reports. However, should you have cookies disabled on your machine, then you will continue to have exactly the same access to Amex Associates Ltd’s content as with cookies enabled, only generating slightly less accurate usage figures for our own internal reports.

This usage information will only be used within Amex Associates Ltd, and our relevant partners as described above under the section “Transfers of data”, to increase the quality of content, service, and support for our visitors. Some of this information may be made public from time to time, but only in an aggregate, anonymized form such as e.g. how many people have visited Amex Associates Ltd.

Find out more about cookies on this website.

Direct communication

Any questions, comments, suggestions, or the like that you may forward or transmit via Amex Associates Ltd will become and remain the property of Amex Associates Ltd and will be treated as non-confidential, non-proprietary information that the company may use in any fashion and for any purpose whatsoever, including, without limitation, disclosure to other entities, individuals, and Amex Associates Ltd’ affiliates and agents, and Amex Associates Ltd may freely use such information, concepts, technology, or other information.

Amex Associates Ltd will of course continue to respect your privacy with regards to this communication, and if it is necessary to disclose any personal information about you to a third party, we will notify you as to the uses we intend to make of that information.

If you have any questions concerning Amex Associates Ltd’ Privacy policy or Amex Associates Ltd in general, please do not hesitate to contact us.